PROJECTS
CASE STUDY
IMPACT CMU
ROLE
ART DIRECTOR, DESIGNER
TEAM
SPOORTHI CHERIVIRALA, ERICA FU,CHELSEA TANG, TASNIM RIDA, JAIMIE CHAN
TOOLS
FIGMA, INDESIGN, AFTER EFFECTS
YEAR
2023
Impact CMU is an end-of-year showcase of student-led social good projects and initiatives at Carnegie Mellon University.

Inspired by patchwork and quilting, the branding system celebrates the unique contributions of each person and organization while highlighting the power of coming together. Each patch represents its own story and identity, but when woven together, they create a collective expression of creativity, connection, and shared purpose.



