PROJECTS

CASE STUDY

IMPACT CMU

ROLE

ART DIRECTOR, DESIGNER

TEAM

SPOORTHI CHERIVIRALA, ERICA FU,CHELSEA TANG, TASNIM RIDA, JAIMIE CHAN

TOOLS

FIGMA, INDESIGN, AFTER EFFECTS

YEAR

2023

Impact CMU is an end-of-year showcase of student-led social good projects and initiatives at Carnegie Mellon University.

Inspired by patchwork and quilting, the branding system celebrates the unique contributions of each person and organization while highlighting the power of coming together. Each patch represents its own story and identity, but when woven together, they create a collective expression of creativity, connection, and shared purpose.