ROLE
PRODUCT DESIGNER & UX RESEARCHER
TEAM
1 PM
2 SWEs
TOOLS
FIGMA
CASE STUDY
UX RESEARCH
PRODUCT DESIGN
INTERACTION DESIGN
Enhancing meditation discovery to support more consistent engagement with Headspace.
What's the problem we're solving?
There is a lot of great content on Headspace for people looking to improve their well-being, but discovering relevant content and building consistent habits around it remains a challenge.
Despite Headspace's clear benefits, many users struggle to make Headspace a consistent aspect of their lives and health practice
BUILD DEEPER CONNECTIONS
Personalized routines
Build routines that seamlessly integrate into your daily life. Choose from a variety of meditation durations and exercises, and let your mindfulness practice adapt to your schedule.
Build seamless routines
How did we figure out what to focus on?
I interviewed people with different levels of experience with Headspace to understand their needs, motivations, and frustrations with meditation. This helped uncover the deeper emotions behind their habits and guided more thoughtful design.
Affinity mapping
Key Challenges
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Underutilized experiences
Users were annoyed when prompted with meditations and videos that didn't feel relevant to them on their Home.
⏭️
Abrupt transition
There was no sense of reflection or moment to pause after finishing a meditation or video.
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Too many choices
For new users, it was difficult to choose a meditation because there are so many options to choose from.
Goal
Create personalization features for Headspace users so that they can integrate mindfulness practices into their lives on a regular basis which would increase retention and content discovery
Process
Personas
Development of 3 main personality types of Headspace users
User journey
Service blueprint of user journey and possible interventions
Hypothesis and ideas
Analysis of design ideas
Key Design Decisions
Editing a routine
Users should to be able to quickly change their routine on the home screen. This led me to experiment with designs that would allow them to move and delete meditations.
Interface iterations
Adding new meditations
I explored ways to respond to user action and indicate that their actions were confirmed with visual cues and motion to feel intuitive and gratifying.
Interface iterations
Honing in on micro-interactions
Interfaces must be visually impactful, but motion and prototyping ultimately determine the user experience. Here I focused on changing the order of the routine.
Background color
Fade out
Border
Fade out + border